> Media Capital announces results for the 3rd quarter 2012

EBITDA increased by 45% in Q3 when compared with Q3 2011

EBITDA margin reached 17.9% in the first nine months of the year, representing a 1.6pp improvement, as a result of a marked decrease in operating costs.

 The opex reduction observed in the quarter (-23% YoY) surpassed, by a great lead, the fall in operating revenues (-16%), resulting in a 45% rise in EBITDA towards € 7.1 million, with a margin of 17.1%.

 According to Marktest/Kantar Media, TVI continues to lead TV audiences in all-day and in the most important time slots. Worth highlighting is the fact that TVI is the only generalist channel that improves its position vs. the same period of last year, with 3.7% more in audience share. In 9M12, the TV segment obtained an EBITDA margin of 20.2%, corresponding to an absolute figure of € 20.4 million. In Q3, EBITDA improved by 71% (with a margin of 24.3%). TVI continued to bet in more and better contents, having launched Secret Story 3 in TVI Direct, while announcing the launch of TVI Ficção and of +TVI. Both interactivity and multimedia continue to be priorities in TVI.

 Also, the Audivisual Production segment registered an EBITDA margin of 7.4% in the first nine months, thus improving on a YoY basis. The technical services business gained international dimension, having now important clients in Spain and France. “Morangos com Açúcar – o Filme”, was the best-ever premiere of a Portuguese movie and second Portuguese movie since 2004 in terms of box office.

 In Radio, after reaching, in Q2 and for the first time ever, the #1 position, in Q3 Rádio Comercial further reinforced its lead, with an audience of 15.2%, i.e. almost 1.3 million listeners, up 39% YoY. At the same time, m80 remains the #1 radio station among those without a nationwide coverage. The aggregate of the group’s radio stations reached yet again the highest audience figure ever (22%), whereas MCR continued to gain market share in the advertising market.

 In the Digital area, 2012 has been particularly fertile in innovations. We highlight, among other (i) the rebranding (from MCM to MCD); (ii) the partnership with MSN – availability of both TVI and TVI24’s videos in MSN’s portal; (iii) partnership with the newspaper Público; (iv) the renewal of IOL portal; (v) IOL Push – a new service with the most important news of the day; (vi) MaisFotos; (vii) AB Motor and (viii) Descontos IOL (collective purchases). MCD has been reinforcing its offer throughout a multitude of platforms and devices.